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Brand Valuation
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Client: Chablends

Founded in 2016, Chablends is a premium online tea shop based in New Delhi.

The company has grown to a team of more than 50 people and helps a wide range of e-commerce businesses to get more from their marketing efforts. Their gourmet tea blends are the most authentic and fresh way to buy tea online, straight from the source and with worldwide delivery. Chablends collaborates with tens of thousands of small family farmers in India to grow tens of thousands of acres of organic farmland that is both productive and profitable.

Industry: Tea, E-commerce

Project: Revitalising the website and the branding for a premier tea selling platform.

Problem

With the COVID-19 pandemic putting a hold on the the logistics and shipment ecosystem, the company wished to come back stronger with a new identity and improved branding.

codecrusher has been working with Cheblends since 2016, and when they approached us to roll out their new identity across the platform, we were happy to step in and support their mission. We were briefed with only a matter of weeks to go until Black Friday — a key sales date for the platform — so this project was an exercise in highly efficient, streamlined working processes, and one we’re very proud to share.

Result

After weeks of close collaboration and successful teamwork, we launched the new and improved web platform in time for the Black Friday holiday. The new tea marketplace is now a fully fledged integrated with the latest technology. Hosting more than several daily visitors, and 30+ products, it has quickly become a highly valuable company in the recent times.

We’re looking forward to continuing our work with Chablends, helping them fulfil their mission to provide premium tea all over the world.

Company Metrics

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Verticles

We hired codecrusher agency to develop our landing page and brand guidelines, and it was a game changer for us. They come highly recommended from me, and our team enjoys working with them.

Chhavi Sharma

Chablends

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