Nothing compares to the thrill of receiving a shipment at your house. But first, let’s go back in time.
Several factors came into play for this individual to go from looking for a product to buying one.
One important aspect is how you customize your product pages to make online shopping both appealing and easy.
In this blog, I’ll give you six detailed tips on how to design a product page so that the next package people receive comes from you.
Let’s get started!
Top 6 product page design tips
1. Create exciting product descriptions
When someone is shopping from their phone, you can’t stand over their shoulder and tell them how amazing your stuff is.
Allow your product details to do the talking.
It’s simple to copy and paste between e-commerce product pages or use the manufacturer’s description, but it’s not always efficient.
Consider why consumers should buy your products instead of someone else’s.
Take, for example, this lipstick. It’s a pink liquid lipstick with a matte finish. Alternatively, you might describe this liquid lipstick as the ideal pop of color that will last from morning to night. Its matte formula is so light that you won’t even notice you’re wearing it. Consider what makes your product the best and write it down, regardless of what you offer. Don’t forget to emphasize how the product solves consumer problems
2. Add necessary details to your product descriptions
If I’m looking for a tennis racquet online, I’ll need a lot more information to figure out if it’s the right match.
I’ll need to know the height, weight, and materials it’s made of in this case.
I can’t physically feel the racquet to see if it’s right for me, so I’m counting on you, the seller, to have as much information as possible.
This is true for every online product. You must provide comprehensive specifications so that consumers can determine whether or not what you’re offering can suit their needs.
If you’re selling clothing, make sure the fabric, colors, sizes, and care instructions are all clear.
If you sell auto parts, be sure to explain which types of vehicles they deal with, as well as the weight, measurements, and everything else potential customers should know before making a purchase.
When writing product reviews, be as descriptive as possible.
3. Update high-definition product photos and videos
When people are staring at their tablets, they can’t get a physical sense of your goods.
You may use product photography and videography to help put your e-commerce product page into perspective.
I’ll send you some short tips for capturing some captivating images and videos if you want to take your photos.
a) Photograph the product from every angle.
b) Show your product in its natural environment or use.
c) Decorate your set.
4. Use e-commerce SEO to get your products ranking
Product SEO is critical for attracting more customers.
If you’re unfamiliar with SEO, it’s the process of writing and/or modifying your pages so that they can be found in search engines. Now, the trick is to optimize for users first; you don’t want to make your page perfect for search engines but impossible to read for people. That wouldn’t support your SEO in the first place.
Ecommerce SEO relies heavily on keywords. When people use Google to look for items, the words they type are known as keywords.
For your product page to appear, as a result, you must use keywords in places such as:
The alt text for your image is your title description.
For product SEO, you can use either short-tail or long-tail keywords.
Short-tail keywords are shorter words or phrases with a lot of searches, but they’re probably not the best choice for your business.
Long-tail keywords are, as the name implies, longer. They may not have a high search rate, but when people are ready to shop, they prefer to look for them.
So, if anyone searches for “camera” as a short-tail keyword, they can get a variety of results. Perhaps they want to learn how to use a camera or just want to look at pictures of cameras. They may or may not be interested in purchasing a camera in either case.
If someone searches using the long-tail keyword, “Canon video camcorder XA30,” there’s a higher chance that they are looking to buy that specific product because they’ve done the research to know which model and type of camera they want.
5. Make it easy to browse products
Listen, I understand that you want people to enjoy all of your goods, but that isn’t always possible. It’s perfectly fine if something isn’t the right size or color for them. The material on your product page isn’t going to appeal to everyone.
If customers aren’t happy with one product, you can make it easier for them to look at what you have to give. Perhaps someone is searching for a pair of headphones and accidentally selects one that isn’t quite right for them.
To keep them from leaving your website, recommend similar items on the same page, so they can easily find anything that suits their needs.
Second, make it easy for them to return to your main product page. You need breadcrumb navigation for people to follow in addition to an ordered navigation bar at the top of your page with links to all of your product categories.
Someone could have clicked a link to your “Electronics,” then “Audio Devices,” then “Headphones,” then “Headphone Model A” to get to a product page for headphones.
The route is laid out with clickable links in the breadcrumb navigation, allowing people to go back and forth easily.
Headphone Model A can or may not fit, but Headphone Model B can.
6. Collect and share reviews on your website
Collecting feedback is my final advice for learning how to build a product page.
I can’t tell you how many times a collection of positive feedback has persuaded me to invest my money. Yeah, there have been moments that negative feedback has moved me in a different direction.
People can learn how your product performs in a real-world setting by reading reviews. They aid in the development of trust between you and your customers.
Since the people saying nice things aren’t paying to do so, positive feedback will add to the value of a product demo on your product page.
You shouldn’t be concerned with negative feedback if you have a quality product and an experienced customer service team. You can’t satisfy everybody, as I previously said.
Regardless of whether your review is positive or negative, your team should answer and demonstrate that you care for your customers.
If you’re getting a lot of negative feedback, you may want to investigate why.
